Webflow Migration & Lead Generation for Independent Consultant

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The Context

An independent consultant based in Brussels (digital transformation expertise) had launched his business 3 years earlier. His WordPress site worked, but it was a problem: slow (PageSpeed 42), a static layout, and above all: no lead capture strategy at all. He spent 80% of his time on manual prospecting.

The Real Problem

More than just a slow site, it was the absence of a system. No landing pages, no lead magnet, no automation. Just a static "me, myself and I" site.

Our Approach

1. Webflow Migration: Complete rebuild, same content but a structure designed for performance and conversion

2. UX Design: Optimized landing pages (one per service offered), clean design, clear CTAs

3. Lead Capture System: Tool integration (forms, email automation, basic lead scoring)

The Results

First week post-launch: PageSpeed 92/100. Three months later: 8-10 qualified leads/month (vs 1-2 before). Above all: the consultant can finally focus on his craft, not on prospecting.

Clear ROI within 4 months.